1. Music. According to the newspaper Journal, people stay longer in shopping centers with a slow tune. Classical music provokes the person to dream more and to buy unnecessary things or items.
2. Product preparation. Have you noticed that fruit and vegetables in the store always look fresh, but when you bring them home, they lose their freshness? It’s because that fruit and vegetables are constantly moisturized. They absorb water, and it adds weight to the product.
3. “Buy one, get second for free”. Many people cannot refuse such a tempting offer, even if they were not going to buy this product. It is an effective way to extort money from the pocket of the customer.
4. Free sample. This method works super fast. Getting a free sample, we feel indebted and want to give something in return.
5. The size of the truck. Martin Lindstrom, marketing consultant, once conducted an experiment: he simply doubled the size of the truck. So customers bought 19% more goods.
6. Tile. The size of tiles on the floor of the store, strangely enough, also matter. Just remember the sound from passing through the joints of the tiles on the floor. The people do not like this sound, so they stay longer near product shelves.
7. Own bakery. Bread in a paper bag always looks attractive. Vanilla smell causes hunger and people buy more at shops.
8. Misrepresentation. Sometimes marketers are trying to confuse us with math. For example, some vegetables are sold at a price per piece and not per kilo, and it’s difficult to identify the difference.
9. Impulsive purchases. While you are waiting your turn, you may have caught some kind of trinket near the cash register. This is especially true for parents with children who can’t resist all sorts of sweets.
10. The level of goods placement is also important. More expensive products are always at level of our eyes, cheaper products are hiding above or below. This method works everywhere: from supermarkets to drugstores.